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Influence networks of the World Economic Forum #Davos2017

9 de February de 2017 by

We have mapped the online influence networks around the World Economic Forum (WEF) last Annual Meeting 2017. The image below shows that the WEF was the key broker and link between the actors in the network, represented as the centre of the largest cluster in the week leading up to the event, and as the […]

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Launch of Netnograph marks a new generation of influencer engagement

19 de January de 2017 by in category Sem categoria

Leidar and Tree Intelligence have today launched Netnograph, a powerful new service that helps you realise the full potential of your influence networks. Uniquely it applies techniques of social anthropology to the online environment, uncovering and visualising networks of influence, and providing the strongest possible foundation for influencer engagement programmes. GENEVA (PRWEB UK) 18 JANUARY […]

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Course: Introduction to Netnography within LivingNethos

28 de April de 2016 by

There is a wide range of services to transform large amounts of data (Big Data) into visual information (Infovis) and strategic knowledge (Knowledge Discovery). However, in the Age of Information (Overload), giving context and meaning is essential for obtaining strategic knowledge on crucial issues in an increasingly complex business ecosystem. In this context it is […]

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Networks of influence

26 de April de 2016 by

In the hyperconnectivity era, influencers use different web platforms to disseminate information, knowledge and views on specific issues. Today doesn´t exist only one communication channel, the same actor can share their ideas on various platforms: Facebook, Twitter, Blogs, Youtube, etc. On these platforms people share information, knowledge and opinions that make them important in a […]

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What is Storytelling?

21 de December de 2015 by tagged as , , ,

Storytelling is the art of telling a story and, so defined, it has existed from ancient times. It has been a form of expression and transmission of knowledge: in cave paintings, in the oral narrations of indigenous cultures, the songs of the minstrels and the heroic stories of all time. Applied to marketing, storytelling is […]

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LivingNethos and Leidar launch partnership to uncover influencer networks

16 de December de 2015 by tagged as , , , ,

The ability to uncover real influencers and relationships between influencers determine the success of communication campaigns and stakeholder engagement. LivingNethos combines state of the art IT solutions with deep knowledge of digital anthropology and sophisticated analysis to understand networks and their influencers. LivingNethos is now joining its forces with Leidar´s Insights team to jointly uncover the […]

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Influence Networks

3 de December de 2015 by in category Blog TI

In the hyperconnected era the influencers makes uses of different web platforms to disseminate information, knowledge and opinions on specific topics.Nowadays there is no single channel of communication, but also the same actor can share ideas on various platforms: Facebook, Twitter, Websites, Blogs, Youtube, etc.   On these platforms people share information, knowledge and opinions […]

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‪#‎LivingNethos‬: Infovis & Analysis

19 de November de 2015 by in category Blog TI

Uncover networks, timelines, wordclouds, maps and more. Information visualization: Transform data into dynamic Networks, Timelines, Word clouds, Maps and more. Information analysis: Segment your public with multiple filters and test resilience and potential viralization through the “What if” tool. www.livingnethos.com

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‪#‎LivingNethos‬: Data Connectivity

16 de November de 2015 by in category Blog TI

Bring it together in one place throughout internal and external connectors Data Import: Accepts structured and unstructured data files in various formats. Data can be loaded directly on the platform or imported from other tools (Excel, Open Office, SSPS e Gephi, among others). Data Gathering: Add web data for your projects with netnography oriented crawlers. […]

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What is netnography?

13 de November de 2015 by in category Blog TI tagged as , , , , ,

The term netnography was created by Robert Kozinets who joined the terms interNET and ethNOGRAPHY to refer to a new discipline that aims to explore the online communities and their values and opinions in a non-intrusive way. It is undeniable that in this hyperconnected era consumers and influencers interact in virtual communities where they share […]

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