Category: Blog TI

Influence Networks

3 de December de 2015 by in category Blog TI

In the hyperconnected era the influencers makes uses of different web platforms to disseminate information, knowledge and opinions on specific topics.Nowadays there is no single channel of communication, but also the same actor can share ideas on various platforms: Facebook, Twitter, Websites, Blogs, Youtube, etc.   On these platforms people share information, knowledge and opinions […]

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‪#‎LivingNethos‬: Infovis & Analysis

19 de November de 2015 by in category Blog TI

Uncover networks, timelines, wordclouds, maps and more. Information visualization: Transform data into dynamic Networks, Timelines, Word clouds, Maps and more. Information analysis: Segment your public with multiple filters and test resilience and potential viralization through the “What if” tool.

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‪#‎LivingNethos‬: Data Connectivity

16 de November de 2015 by in category Blog TI

Bring it together in one place throughout internal and external connectors Data Import: Accepts structured and unstructured data files in various formats. Data can be loaded directly on the platform or imported from other tools (Excel, Open Office, SSPS e Gephi, among others). Data Gathering: Add web data for your projects with netnography oriented crawlers. […]

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What is netnography?

13 de November de 2015 by in category Blog TI tagged as , , , , ,

The term netnography was created by Robert Kozinets who joined the terms interNET and ethNOGRAPHY to refer to a new discipline that aims to explore the online communities and their values and opinions in a non-intrusive way. It is undeniable that in this hyperconnected era consumers and influencers interact in virtual communities where they share […]

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Tree Intelligence Institute’s inauguration day

13 de November de 2015 by in category Blog TI tagged as , , , ,

There is a wide range of services to transform large amounts of data (BigData) into visual information (Infovis) and strategic knowledge (KnowledgeDiscovery). However, in the Age of Information (Overload), giving context and meaning is essential for obtaining strategic knowledge on crucial issues in an increasingly complex business ecosystem. In this context it is imperative to […]

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Anthropologist highlights how vegans are major influencers in the cosmetics market

13 de November de 2015 by in category Blog TI

“At the side lines of the recent Sustainable Cosmetics Summit, Cosmetics Design caught up with Ignacio Garcia Zoppi, co-founder of Tree Intelligence, a business that maps and monitors influencer networks the cosmetics industry. Amongst other focuses for the business, Zoppi explained how vegan consumer patterns and ethics often have a significant influence on the market. […]

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LivingNethos release

12 de November de 2015 by in category Blog TI

“LivingNethos will release on the #WebSummit Dublin 2015 from 3rd to 5th of November. WebSummit is the most important gathering of startups on the planet. LivingNethos was designed by #TreeIntelligence´s Co-Founder Ignacio Garcia Zoppi and developed by a multidisciplinary team of consultants and specialists in Network Science, Data Science and Netnography. LN emerged from the […]

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Uncovering the Informal Networks of a Telecom Company through Organizational Network Analysis

28 de August de 2015 by in category Blog TI

In a business ecosystem increasingly complex, hyper-connected and unstable, the innovation has become the panacea which organizations are urged to adapt. In this article you will discover how Organizational Network Analysis can help your organization to uncover innovation networks INSIDE! Without entering into the discussion about the correct definition of innovation, in this article we consider […]

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The Power of Vegans in Social Media

26 de August de 2015 by in category Blog TI

IN RECENT YEARS DIGITAL TRIBE BOOSTED IMPORTANT INTERNATIONAL CHANGES IN THE FOOD, HEALTH AND BEAUTY INDUSTRY. DISCOVER WHY! In this opportunity, I will introduce a digital tribe that is boosting important changes in the areas of food, health and beauty (particularly cosmetics) in recent years wisely using the influence and viralization networks available in social […]

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