And we have been talking about this phenomenon for a long time, which gains momentum in our increasingly hyper-connected societies.
Since our foundation in 2011, we have declared the importance of Strategic Network Thinking® and how it should be oriented towards understanding the communities that are built (online and offline) in relation to specific themes and interests.
Our CEO, Organizational and Digital Anthropologist Ignacio García presents these concepts at TEDx Talk Campinas.
Check it out in the video below:
However, from an anthropological point of view, societies have developed themselves in Network mode since their beginnings, predating by at least two million years the cybercultural phenomena of social media. The need to connect, to belong and to build a group identity, that is, to relate in large Social Networks between individuals, is what makes us human”
Thus, for Tree Intelligence to unravel, monitor and manage Networks, whether online, offline, internal, external or integrated, first of all, it is necessary to strategically understand the social dynamics among the different Stakeholders that compose them.
When analyzing Stakeholders in lists, and not in Network, it is not possible to observe how they influence each other and how narratives flow, which causes one to lose the vision and strategic position that they really have, regardless of their formal power.
In this aspect, thinking and mostly acting in Network is a much more efficient way to achieve your business goals.
We have developed pioneering methodologies and proprietary technologies so that the Mapping, Monitoring, Management and Development of internal, external and integrated Networks could be applied to several types of organizations, industries, areas and regions of the world.
We have a global Network of experts and partners who complement our systemic approach with their knowledge in a customized and sophisticated way.
Through the innovative integration of the methodological tripod that unites techniques from Network Science, Data Science and Netnography, we develop exclusive methodologies and technologies for Mapping, Monitoring, Management and Development of strategies for multi- internal, external and integrated stakeholder Networks.
Cooperation is the basis of every Network.
Through it, organizations are more competitive and adaptable to the networked world.
Cooperation needs to be based on motivating links
which enable energized cooperation that goes beyond positions and functions.
Innovating is the key to more adaptive, competitive and sustainable organizations.
More than clever ideas, it is essential to have networks capable of turning initiatives into reality. For Tree Intelligence, innovation is the emerging property of a cooperative and energized Network!
Argentinian, based in Brazil, Organizational and Digital Anthropologist from the Universidad de Buenos Aires (UBA), he is a pioneer in Latin America in the integration of Network Science, Data Science and Digital Ethnography applied to organizational transformation processes and business ecosystems through proprietary methodologies and technologies. With over 10 years of experience in global consulting for leading organizations such as World Health Organization, World Bank, Natura & Co, Nestlé, Mondelez, Coca Cola, Braskem, Petrobras, CTG, EDP, Novartis, Abbott and Itaú, among others. Co-founder and CEO of Tree Intelligence – the region’s leading consulting and technology company in Network intelligence, located in Brazil, Argentina and the United States – and creator of the LivingStakeholders, LivingTeamwork and LivingInfluencers SaaS platforms, Ignacio leads a team of international netnographers that provide dynamic maps and Network strategies for organizations of various industries and sizes.
Co-Founder & Diretora Administrativa e de Cultura
Graduated in Advertising, postgraduate in Global Marketing and specialized in Direct and Interactive Marketing (NYU). She has more than 20 years of professional experience in the areas of Branding, Marketing, Advertising, Market Research, Event Production, Social Responsibility, Direct and Interactive Marketing.
In 2011, Shalla applied her expertise in Digital Communication, combined with her inner passion for Humanity, to change the life of a Brazilian homeless person in an incredible way. The story was spread around the world (still alive through the book “#Unconditional”) and Facebook chose it as one of the 10 stories to commemorate its first decade.
Shalla currently works in the management of administrative and legal matters, in addition to being responsible for the company’s Marketing and Culture area.
Global Director &
Head Living Team work
Graduated in social communication from ESPM, with a specialization in Business Administration from UC Berkeley and Master´s in Business Economics from Fundação Getúlio Vargas in São Paulo.
With a wide professional and multidisciplinary trajectory, working in the areas of market intelligence, creation and management of brands, definition of positioning and value proposition.
Since 2018, he has been leading market intelligence and organizational transformation projects in large global organizations.
Social Scientist, Master and Doctoral Student in Political Science at the Federal University of Minas Gerais (UFMG). She has additional training in Advocacy and Public Policy (FGV); Government Relations, Advocacy and New Technologies (ITSRio); Social Network Analysis, Netnography and Qualitative Data Analysis (UFMG).
A member of IrelGov, she participates in debates and working groups focused on defining methodologies and technologies for mapping multi-stakeholder and a matrix of themes.
Isabella is Project & Product Head at Tree Intelligence, leading projects for mapping, monitoring and managing multi-stakeholder Networks for different markets.
Head P&D / Head Tree Academy
Argentinian graduated as Full Stack Web Developer by Digital House and Graduated in Graphic Design by Universidad de Buenos Aires (UBA). In addition to having extensive work experience in the sector, he is currently an advanced student of Philosophy at the Universidad de Buenos Aires (UBA).
Research e Project Coordinator
Argentinian graduated in Anthropology with training in Archeology at the Universidad de Buenos Aires (UBA). She serves as Tree Intelligence’s Global Research & Project Coordinator.
Journalist, specialist in Digital Marketing focused on creating and executing digital strategies aimed at optimizing conversion channels.
He has experience in Marketing Agencies, Startups and in the audiovisual production area.
Graduated in Management Processes with an MBA in Business Management, she lived in England for 5 years and brought many experiences in her luggage. Luciane has extensive experience in administration, BackOffice and facilities teams of multinationals in Brazil and the UK.
Luciane is responsible for the BackOffice department, which includes administrative, financial, accounting and legal activities, and for the Human Resources area at Tree Intelligence, working with Recruitment and Selection, People Management and Company Policies.